Proper Prior Planning Prevents Poor Performance for Marketers.
Proper Prior Planning Prevents Poor Performance for Marketers.
30 July 2025
Social Media
In marketing—and frankly, in life—there’s one simple principle that separates high-performers from those constantly putting out fires:
Proper Prior Planning Prevents Poor Performance.
It’s known as the 5P rule, and while it sounds like something out of a military playbook, it’s a power mantra for professionals, especially in fast-paced environments like marketing, entrepreneurship, and project management.
The Problem with “Winging It”
Let’s be honest: we’ve all been there.
A last-minute campaign pushed live without a clear objective.
A launch with no defined customer journey.
A webinar scheduled… but no follow-up plan.
Social posts created just to “stay active,” not to drive results.
The result?
Low engagement.
Wasted ad spend.
Team burnout.
And worst of all: missed opportunities.
Marketing isn’t just about creativity. It’s about precision, timing, and alignment. When we skip the planning phase, we end up relying on luck—and that’s not a scalable strategy.
What Is Proper Prior Planning?
At its core, proper prior planning means this:
Think before you act. Prepare before you execute. Align before you launch.
In practical terms, that means:
Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Understanding your audience (through personas, research, data)
Creating a clear content or campaign roadmap
Preparing all assets before deadlines hit
Assigning roles and ownership early on
Building contingency plans (for when things go wrong—which they often do)
The 5 Planning Questions Every Marketer Should Ask
Before starting any campaign, ask:
What are we trying to achieve?
Is it brand awareness? Lead generation? Customer retention? Clarity here drives everything else.Who is this for?
What audience are we targeting, and what stage of the buyer’s journey are they in?What’s the message—and the medium?
How will we speak to them, and through which channels (email, social, search, video, etc.)?What resources do we need?
Think assets, team members, timelines, tools, and budget.How will we measure success?
Define KPIs upfront—don’t wait until the end to decide what “success” looks like.
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The Bottom Line
Whether you’re planning a global marketing campaign or a single social post, remember this:
Success doesn’t come from doing more. It comes from doing the right things—with a plan.
So before you jump into your next big idea, pause.
Ask the right questions.
Build the right foundation.
Plan with intention.
Because proper prior planning doesn’t just prevent poor performance.
It enables exceptional results.
Want to get better at planning your marketing efforts?
Start with a simple checklist.
Or better yet, set up a 30-minute weekly planning ritual with your team.
Small habits lead to massive wins.
We can help you to do research and build a marketing strategy for your business.
Get in contact :
03200442054
https://lnkd.in/dVZSWafn
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