Market Research and SEO audit
Market Research and SEO audit
29 February 2024
Social Media
In this article, i am going to explain how to do market research and SEO audit for an organization that provides legal help to homeless students in America. we have chosen McKinney-vento.org as an example and the objective of this research is to inform the organization about their ideal customers, their demography, and behaviors. Secondly, find out how many competitors are there and what are their strengths and weaknesses. Lastly do a complete On Page, Off page, and technical SEO audits and provide recommendations about improving organic reach to ideal customers.
Audience Research
There may be many methods of doing marketing research but I always start with the customer. In order to find about customer you can ask your clients about google analytics access or social media accounts access or you can generally search for the people who are looking for these services.
You can also use SEMrush.com and similarsites.com to find about customer age, and demography or manually search for them on google.
For customer pain points go to social media sites or read reviews of the customers about the product or services.
Competitor Research
You can directly search about your competitors by searching related products or services on google but problem is that it will provide answer related to your country for example if you are searching for cats food in india but doing research for UK than the search results will be for India not for UK.
Either use proxy to resolve this issue or use tools like SEMrush to select a particular country.
Try to do research on atleast three top performing competitors, see their top blog posts, their main message, their social media posts etc.
Take not of their services, color tone and key messages in excel file . Sign up for their email newsletter to find out about their email strategy.
look for their post time, keywords and site maps to get an idea about the field and other related fields.
if you are a new business or old business who is not getting much clients it is better to not to reinvent the wheel but follow the strategies of successful people
No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.”
- Brain tracy
SEO Audit
In order to attract customers organically your clients site must be performing well in terms of:
- technical health, including page speed, mobile responsiveness, and URL structure.
- Check for broken links, incorrect sitemap entries, and SEO optimization of meta tags.
- Review the quality and relevance of existing content. Does it meet the informational needs of your audience?
- Identify content gaps where new or improved content could attract more traffic.
Use SEMrush for the following competitor analysis
- Keyword Gap Anlaysis
- Back link Analysis
- Top performing services
In order to download complete research on Mckinney-vento.org in the form of pdf here is the link.
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Market Research,SEO audit
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